Why would someone use SEO in their digital marketing plan ?

There are many reasons why someone would want to use SEO in their digital marketing plan. 

First and foremost, using SEO can help you to improve the visibility of your website and content across the web. This can result in increased traffic and leads, which can help to grow your business. 

Second, SEO can help you to improve your website’s ranking within search engine results pages (SERPs). This means that your site will be more likely to appear as a top result when people search for specific information or products. In turn, this can lead to increased traffic and sales. If you want to know more about Seo Digital Marketing you can browse different online resources.

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Third, effective SEO can help you to build brand awareness amongst potential customers. By improving the visibility of your brand name and keywords within online content, you can attract new customers who are specifically interested in what you have to offer.

This can lead to long-term success for your business. If it is important for your company to be visible online, then SEO is an essential complement. 

What is SEO?

SEO is the process of optimizing a website for search engine visibility. It can be divided into two main categories: on-page optimization and off-page optimization.

On-page optimization refers to improving the content of a website so that it is more likely to be found by Google, while off-page optimization refers to techniques used to increase traffic to a website from search engines, social media, and other online sources.